This workshop will explore strategic tools that can be used to focus your digital marketing efforts. These tools result in data-driven insights that can be used to align campaigns to business goals and clarify target markets and audiences.
Learn how to:
- Explain the strategic frameworks required for a digital strategy
- Specify strategy to guide the achievement of business goals
- Select target audiences that align with campaign parameters
Facilitator: Chris Rotolo, MBA — Data Expert and Marketing Instructor