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Continuing Education

Introduction to Digital Marketing Strategy

October 20, 2020

12:00 to 13:30 EST


Learn how to effectively reach your audiences and achieve your business goals by leveraging strategic digital marketing tools and tactics.

Please note this course has two sessions:
Session 1:  Tuesday, October 20, 12:00 – 1:30 PM
Session 2:  Tuesday, October 27, 12:00 – 1:30 PM

Location: Webinar


This workshop will explore strategic tools that can be used to focus your digital marketing efforts. These tools result in data-driven insights that can be used to align campaigns to business goals and clarify target markets and audiences.

Learn how to:

  • Explain the strategic frameworks required for a digital strategy
  • Specify strategy to guide the achievement of business goals
  • Select target audiences that align with campaign parameters

Facilitator: Chris Rotolo, MBA — Data Expert and Marketing Instructor

Event Details

Date: October 20, 2020

Start time: 12:00

End time: 13:30

Venue: Webinar